Sep 17, 2020

Lady Gaga's 'Voce Viva' Official Commercial Released

Lady Gaga's 'Voce Viva' Official Commercial Released

Valentino, the Italian fashion house has just released their highly anticipated commercial for its latest perfume, Voce Viva. The minute-long footage features Lady Gaga wearing a signature Valentino red silk faille gown with ruffled bust dress as she follows the tune of 'Sine From Above,' one of Chromatica's signature duet songs.

"To spread this message around the world, a bold and engaging personality with a strong and inimitable voice was obvious: Lady Gaga. Sharing Italian roots and values in line with the house of Valentino, Lady Gaga has always spoken up for celebrating differences, and creating a world where everyone has a voice."

Orange Blossom, Italian Bergamot, and Addictive Moss Overdose are the fragrance’s ingredient components creating a unique and exuberant result.  “A vibration of fresh spicy ginger extract complexifies these bright and citrusy notes. From its very top notes, this enthusiasm of colors evokes the joie de vivre of today's Valentino.”

The commercial was directed by Harmony Korine and the photos were shot by Dutch photographer duo Inez and Vinoodh, who were chosen to bring to life and translate this strong emotion moment for the VOCE VIVA campaign, as continuing their collaboration with the promo for Born in Roma. 

 The 30, 50, and 100 mL Eau de Parfum is now available to purchase at Sephora and Valentino's website.