Sep 10, 2023

Cotton On Announces New Collaboration with Lady Gaga's BTW Foundation

Cotton On, the globally recognized Australian fashion brand, has recently announced an exciting collaboration with Lady Gaga's Born This Way Foundation, which aims to empower and support mental health initiatives, showcasing the fashion brand's commitment to positively impacting society.

This collection promises to be a powerful representation of empowerment and unity by featuring various clothing items and accessories that showcase positive messages, inspiring individuals to embrace their uniqueness and celebrate their authenticity. Cotton On aims to leverage its global presence and customer base to create a meaningful impact and contribute to the conversations surrounding mental health, by offering fashion items that represent the values championed by the Born This Way Foundation.

 ''It has been my dream for Born This Way Foundation’s work to expand globally in an intentional, youth-led way. To partner with young people across the world to encourage mental health conversations and expand knowledge about and access to mental health resources,'' said Cynthia Germanotta, the president and co-founder of the Born This Way Foundation. ''I am so proud to announce that through a partnership with Cotton On Foundation, the global philanthropic arm of the Australian retailer, Cotton On, we will be able to do just that,'' she added. ''From today through World Mental Health Day, October 10, 2023, Cotton On Foundation will donate 100% of net proceeds from an exclusive “Kinder, Braver, Together” product line, with the goal of raising $5M USD to support global youth mental health. This $5M USD will allow us to expand our work to 10 countries across the world.''

This partnership is a thrilling move towards building a more empathetic and diverse world through fashion. It aims to have a strong impact on mental health initiatives, support the well-being of young individuals, eradicate stigma surrounding mental health, and promote body positivity and self-expression to a wider audience. Lady Gaga's unique style is reflected in the clothing line, which includes a variety of tops, bottoms, dresses, and accessories.