Rocket, the Detroit-based fintech platform company consisting of mortgage, real estate, and personal finance businesses, has unveiled a new commercial starring Lady Gaga that will air during this year’s Super Bowl.

The three-minute spot features a fresh and emotional interpretation of the beloved theme song “Won’t You Be My Neighbor?” from Mister Rogers’ Neighborhood. The ad is created for Rocket and Redfin as part of a campaign focused on home, community, and human connection.

The rendition transforms the nostalgic children’s tune into a poignant anthem that underscores kindness and empathy—values at the heart of Fred Rogers’ original message. In a behind-the-scenes video she shared, Gaga reflected on her own memories of watching Mister Rogers’ Neighborhood as a child and talked about how meaningful it was to put her own warm, heartfelt spin on the song.

"Mr. Rogers was for generations a heartfelt presence for children and families all over the world,” said Lady Gaga. “I was honored to be asked by Rocket and Fred Rogers Productions to reimagine his beloved classic "Won't You Be My Neighbor?" for Rocket's Super Bowl spot. I hope you sincerely enjoy this as much as I did, recreating it with fellow musicians and friends Alex Smith and Benjamin Rice.”

This campaign arrives as Gaga continues to dominate the cultural conversation—she’s also nominated for seven awards at the 2026 GRAMMYs and is currently touring in support of her album, "Mayhem."